Sunday, May 27, 2012

Is Advertising an Art-Form or a Information-Medium?



Innovative culture must be creative and educational - Mike A.


Some say advertising is neither entertainment nor an art form, but a medium of information. I don't fully agree.  For those of us who recall Wendy’s 1984 “where’s the beef” commercial, [1]  it was a very light-hearted, fun, entertaining, descriptive marketing tactic, which proved to be a huge success. In 1984 Democratic debate, the same coined-phrase was used by Walter Mondale to rebut Gary Hart.[2]  The slogan proved to be so successful that 27 years later (in 2011) Wendy’s released another commercial using the same phrase. [3]  Therefore, art and entertainment can play a very important role in devising a successful marketing strategy to deliver the information. If you take a look at 30 second Super Bowl commercials, which cost around $100,000 per second, one will see information-packed commercials wrapped in entertainment and fun. [4]

[4] David Barron, What’s Worth $100,000 a second? A Super Bowl Commercial, chron.com, Feb 2, 2011 found online at http://www.chron.com/entertainment/article/What-s-worth-100-000-a-second-A-Super-Bowl-1686914.php

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