Innovative culture promotes a culture of driving customer success & satisfaction - Mike A.
It’s a fact that no one-product can satisfy the needs of
customers. Organizations that focus on
customer intimacy try to find a total solution that encompasses a unique range
of superior service to maximize the benefit from the product offered.[1] A company can maintain intimacy with its
customers by:
- Knowing its customers and gaining detailed knowledge about them and their needs and habits
- Increase solutions offered
- Enhance share of targeted customer spending
- Provide customer information and data to employee so they can better engage and serve the customer
- Promote a culture of driving client success
- Strive to create long term relationships with clients
A customer-intimate organization should have a strategy to
reach different types of customers. A
rigid one-size-fit-all model should be substituted for a dynamic, rich culture
to engage all types of customers.
[1]
Paul R. Niven, Balanced Scorecard Step-By-Step: Maximizing Performance and
Maintaining Results, John Wiley & Sons, 2006
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