Innovative culture creates a mutually beneficial relationship between the customer and the company - Mike A.
Public Relations is used to enhance a company's reputation.1 Public opinion about a company is not only shaped by its product, but also by the company's public relations. Effective public relations can support the product release by providing assistance, feedback and support to the consumers. This in turn will enhance customer satisfaction, and enhance the company's credibility. In other words, having a mutually beneficial relationship is the mission a company's PR department should strive for.2
Benefits of PR:3
The most economical way by far to reach mass audiences
Stimulates awareness of and demand for your company, products or services
Develops a stronger, more controlled image for your firm
Creates the perception that the company is active
Provides an advantage over competitors who do not use PR effectively
2. http://www.prsa.org/AboutPRSA/PublicRelationsDefined
3. Entrepreneurial Marketing 311 Blog, March 21, 2012, Found online at http://esp311a.blogspot.com/2012/03/public-relations-be-bizarre.html
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