When I think about innovation, I immediately consider my involvement in media and try to apply the principles to my current work. Innovation in media is not easy. I think of what would bring good ratings, change lives, create loyal viewership, increase participation, motivate financial giving and support, be original, have great production value and apply tested principles. Then I gather our team of producers and editors and while having coffee of lunch we start to brainstorm.[1] Everything is written down, no matter how ridiculous it may sound. Every opinion and feedback is important and encouraged. [2]
Then we consider the market, the trends, the needs, the callings, the talents, the resources and the viewer needs. In addition, it is important to ask the viewers the same questions. We engage the audience to find out what they like, they don’t like, we explore their social values and preferences and try to come up with innovative ideas that meet these criteria. Programs for different audiences in various regions have to be culturally and socially relevant. So what works in US may not work in Mexico or in Middle East. Innovative and creative ideas need to channeled through the overall vision and mission of the organization. [3]With innovation, excellence and integrity as standards, we aim to touch nations.
[1] ayashi, Alden M. 2001. When to Trust Your Gut. Harvard Business Review 79, no. 2, February: 59 – 65
[2] Roberts, Edward B. 2007. Managing invention and innovation. Research Technology Management 50, no. 1, January/February: 35-54
[3] Oster, Gary (2009) Essential Signals of Successful Innovation Leaders
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