Faulty Branding Strategy

Innovative culture focuses on consumer satisfaction not  sensationalization - Mike A.

 Liquid-Plumr commercial[1] found on funnyplace.org is an attempt to sell a new pipe-cleaning product, a snake that goes deep into drains to clear blockages. The product is branded as “ Double-Impact”.[2] DDB San Francisco agency have produced a sexually-charged 30 sec commercial, directed by Clay Weiner, which totally deviates the viewer’s attention to everything sexual, but the product![3] Although sex in advertising is nothing new, such progressively bolder commercials are considered offensive by many. “ All this reinforces the notion…that all women at all times exist to be sexually available to all men,” wrote Sunsara Taylor, an anti-porn adovate.[4] Selling sex seems to be a common tactic that is used by Hollywood, authors, marketing agencies, etc.[5] Unfortunately this add “received a warm welcome on social media” wrote The Washington Post.[6] Many feel that there has to be a cultural norm to stop the sexual degradation of women.

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[1] Liquid Plumr Commercial, Funnyplace.org, found online at http://www.funnyplace.org/stream/other-pipe-20656/
[2] Liquid Plumr Website, found online at http://www.liquidplumr.com/double-impact/

[3] Teressa Iezzi, “I Am Here To Snake Your Drain”: Liquid Plumr Doulbe Impact Spot Reaaly Goes There, Co.Create, Feb. 2012, found online at http://www.fastcocreate.com/1679909/im-here-to-snake-your-drain-liquid-plumr-double-impact-spot-really-goes-there

[4] Sunsara Taylor, Making Female Degradation Cute and Normalized, Sunsara Taylor’s Blog, Feb. 20, 2012, found online at http://sunsara.blogspot.com/2012/02/liquid-plumr-porn-spoof-making-female.html

[5] Maura Judkis, LiquidoPlumr, PETA commercials: Do They Go Too Far? The Style Blog, The Washington Post, Feb. 21, 2012

[6] Maura Judkis, LiquidoPlumr, PETA commercials: Do They Go Too Far? The Style Blog, The Washington Post, Feb. 21, 2012