For someone like Steve Jobs, innovation was a natural and enjoyable thing. However the success of a thriving company lies in senior management possessing a regular self-check mechanism.[1] This is to safeguard against overconfidence. Edward Roberts claims companies need to manage invention and innovation[2] and he makes a good case for his argument but the danger of this system is that it could usher in the shackles of policy, tradition and orthodoxy.[3]
An innovative strategy mindset includes:
- right-brain thinking
- quick and dirty prototypes
- active support of innovation
- measuring progress (outpusts)
- quantum objectives
- balanced emotions
- etc.
Ultimately, when ideas are generated, there has to be a systematic flow that would take the idea to development phase and eventually to diffusion or distribution.[4]
[1] Hayashi, Alden M. 2001. When to Trust Your Gut. Harvard Business Review 79, no. 2, February: 64
[2] Roberts, Edward B. 2007. Managing invention and innovation. Research Technology Management 50, no. 1, January/February: 35-54
[3] Oster, Gary (2009) Essential Signals of Successful Innovation Leaders
[4] Hansen, Morten T., and Julian Birkinshaw. 2007. The innovation value chain. Harvard Business Review 85, no. 6, June: 121-30. 10
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