Design Thinking

Innovation of individual entrepreneurs is one of the major contributors to technological development. Innovation tends to flourish when opportunities to create new science exist side-by-side with those able and willing to use the science and when organizations can couple science to technology and technologies to marketplace.[1]

 

In the illustration above I have used focused observation and design thinking as tools in developing technologies. Focused observation refers to empathic research. People are looking for experience, not product.[2] According to Tim Brown, “the steady increase in new forms of consumption based on a 'shared economy' might indicate that many people—especially younger people—are turning away from materialism”. [3] Therefore empathic research, which is qualitative in nature and based upon focused observation, can play an important role in satisfying customer preferences.[4]  Design thinking refers to creation of a perfect balance between desirability, economic viability and technical feasibility.[5] 

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[1] Technological Development ins Industry, Industrial Systems Research, Industrial Systems Research Publishing, 2003

[2] Period 2 Audio, Gary Oster, Technology and Commerce (BMBA 620), Regent University

[3] Bid Idea 2013 – Designing the Necessities of Life, Tim Brown, Design Thinking, December 11, 2012, Found online at http://designthinking.ideo.com/?p=830

[4] Divining the Need, Compensatory Behavior of Customers, Gary W. Oster, Regent Global Business Review, August 2008

[5] A Call for Design Thinking, Tim Brown, TedGlobal, July 2009, found on http://blog.ted.com/2009/09/29/a_call_for_desi/