A good use of perpetual beta test

While in perpetual beta state, an organization may find that some of its observed-consumers may not be just early adapters, but rather active innovators.  As such, an organization may prolong a perpetual beta state to give it time to take the data from their innovative users and improve the design, service and product.   This observation research method can tremendously helps an organization to improve existing products and product functionalities.[1]  


In addition, I would probably set up an internal system within the organization to identify active innovators from among customers to make them one of my primary observation groups prior to launching a product or service.  

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[1] Joe Tidd, John Bessant, Managing Innovation:  Integrating Technological, Market and Organizational Change, John Wiley & Sons, 2011